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The Paradox of Modern Pleasures & Self-Harm

Years ago while in college I was a student of ancient Greek literature and I absolutely loved it. The poetry of Homer was of particular interest to me, especially the enduring tales contained in his masterpiece, The Odyssey.

Within this classic poem, Homer tells the story of the mythological creatures known as Sirens, creatures half bird and half woman who had the ability to lure sailors to direct their wooden ships toward rocky cliffs merely by the sweetness of their songs.

In much the same way that those ancient mariners were beguiled into setting a course toward their own destruction, the “siren songs” of the modern Big Food industry are deliberately steering many of us into our own avoidable dangers.


In a world where instant gratification overshadows and conceals long-term consequences, the saying "It can't be wrong when it feels so right" carries a certain resonance.

It's that inner voice that whispers reassurance when we indulge in our favorite guilty pleasures, especially the ones that tantalize our taste buds with sugary sweetness and the comforting embrace of heavily processed comfort foods—think chewy chocolate bars, potato chips, microwave popcorn, cheesy pizza, chilled sodas, etc.

In the Greek story I mentioned above, our hero (Ulysses) wanted to hear the Siren’s voices so badly that he instructed his crew to plug their own ears with wax to block out their “songs,” while binding his body to the ship’s mast as they sailed past the island.

He wanted to hear for himself how something SO beautiful and seductive could lead a person to go against their own impulse for self-preservation—and he most certainly learned—at the cost of going temporarily insane.

So, without driving ourselves too crazy in the process, let’s follow Ulysses’ example, strap ourselves down and look directly at the REALITY of this challenging paradox of modern food and self-harm.

“If it tastes SO good and my body is craving it, how can it possibly be that bad for me?”

This is the modern paradox of pleasure and health, where the siren call of taste clashes with the well-being of our bodies.

To make sense of this confusion, we have to understand what actually happens when we eat something that our body doesn’t recognize as REAL food.


Imagine savoring the rich, velvety layers of a decadent chocolate cake – each bite a symphony of flavors that dances on your taste buds. In that fleeting moment of culinary ecstasy, the pleasure is undeniable, and it feels as though everything is right in the world. (Can you relate?)

Yet, beneath this emotive experience lies a hidden truth—a different reality altogether. The act of indulging in sugary delights sets off a series of immediate reactions within your body.

I’m not just talking about releasing dopamine and endorphins into your brain (satisfying your so-called sweet tooth). I’m referring to the actual PROCESS of breaking down sugars and overly-processed foods and then converting them into energy within your cells.

This process ignites a less desirable response which you may have heard about, called INFLAMMATION.

Inflammation, typically a defense mechanism against perceived

threats like infections and injuries, can turn rogue when triggered repeatedly by excessive sugars and ultra-processed foods.

What was meant to safeguard and protect us can now be transformed into a ticking time-bomb, setting the stage for chronic diseases such as diabetes, heart ailments, and even cancer.


Inflammation is a two-edged sword. While it plays a crucial role in our immune response, the over-activation of this defense mechanism can result in all kinds of collateral damage.

This is where heavily processed and sugar-laden delights enter the picture.

The modern indulgences we find on supermarket shelves may delight our senses (which, of course, they are deliberately designed to do), but when they are consumed they also set off a chronic state of inflammation within our bodies.

Think of it like a neighborhood fire alarm system going off without an actual fire – the alarms sound, but the emergencies are all manufactured.

The indulgence in these “foods” disrupts the delicate balance of our natural immune response, leaving us susceptible to a world of life-long health problems that we never signed up for.


The temptation of soft, melt-in-your-mouth donuts, or the satisfying crunch of packaged and salted snacks is undeniable. Yet, as we enjoy these fleeting pleasures, a subtler story unfolds.

When our body processes these heavily manipulated foods, it triggers the creation of reactive oxygen species (ROS) – think of this like small sparks that resemble static electricity.

In moderation, ROS are manageable and even beneficial, serving as signaling molecules in various cellular processes. However, a constant influx of ROS due to a diet rich in processed foods quickly overwhelms our body's natural defenses.

This results in another term you may have heard of—OXIDATIVE STRESS.

Oxidative stress occurs where the equilibrium between ROS and antioxidants (our body's natural defense mechanism against ROS) is disrupted.

The aftermath of oxidative stress is akin to the aftermath of a spectacular fireworks display – a residue of damage that contributes to aging, weakens our immune system, and paves the way for chronic illnesses.


Unraveling the paradox of pleasure versus health unveils an unsettling truth: processed pleasure is an elaborate facade, an illusion of delight that our bodies are ill-equipped to process. These creations of modern living, designed to exploit our cravings and mimic genuine satisfaction, manipulate our senses for short-term euphoria while inflicting long-term damage to our health.

Let’s be honest here. Many processed foods offer convenience, instant gratification, and a sense of familiarity that's often comforting. Yet, the TRUTH beneath this seemingly harmless indulgence is that this comfort carries with it a harsh reality.

These foods, loaded with refined sugars, unhealthy oils, and chemical additives, can disrupt the harmony between pleasure and health.

Similar to an illicit drug, processed foods create a cycle of pleasure and craving that completely distorts our relationship with nourishment and well-being. The comfort we find is only a mirage, one that ultimately compromises our health with each bite, leaving behind a trail of consequences.


The antidote to this paradox lies in a return to REAL food (often found only on the outside aisles of your local grocery store). The ancestral blueprint of clean meat, poultry and fish, the sweetness of seasonal fruits, the protective benefits of certain vegetables, the honest satisfaction of nuts and seeds – these are the authentic pleasures that have stood the test of time.

Unlike their processed counterparts, these gifts of nature are pure, unadulterated, and unapologetically wholesome. Most importantly, they align harmoniously with our body's biological and genetic expectations, nourishing us in ways that extend far beyond immediate pleasure.


"Oh, what a tangled web we weave When first we practice to deceive!”

Sir Walter Scott

The paradox of modern pleasures and self-harm is a complex web woven by the food industry's manipulation of our natural senses and desires.

By acknowledging this paradox and choosing to reestablish a connection with real, whole foods, we can break free from the siren songs of the Big Food industry and navigate our habits toward a healthier, more fulfilling existence – one that honors the ancient intentions of our Creator while embracing the timeless, natural pleasures of genuine nourishment.


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